Top 10 Digital Marketing Tips To Grow Your Business In Ramadan | Part 2 - Expand Cart
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Top 10 Digital Marketing Tips To Grow Your Business In Ramadan | Part 2

In the previous article in our great educational series of articles in Ramadan, we tried to put a full guide to all retailers, brands, online stores, or website owners on how to grow their business in the month of Ramadan by showcasing the top 10 digital marketing tips that help all of them raise their sales and their stores’ conversion rate.

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Additionally, in the first part of our series, we took about and explained the first five tips amongst the 10. These five tips were that:

10. Multiplying digital marketing campaigns and social media ads.
9. Put specific times during the month of Ramadan to view your digital campaigns.
8- Testing and analyzing your marketing campaigns in the early days.
7. Review periodically the reports and analysis of advertising campaigns.
6 – Make customers feel the atmosphere of Ramadan on your site.

Through this part, which is the second part of the top 10 digital marketing tips in the month of Ramadan, we will explain the rest tips that can play a vital role in enhancing the brand performance, increasing sales, and raise the online stores’ conversion rate.

The most important steps that we recommend during the month of Ramadan are:

5. Focus content on topics related to Ramadan
4. Taking advantage of Ramadan’s Trends in Digital Campaigns
3 – Focus in marketing campaigns on video marketing
2- Introducing more offers and discounts
1. Create an email campaign to congratulate all your customers by Ramadan

5. Focus content on topics related to Ramadan

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The content that you provide to your audience during the month of Ramadan must be relevant to the holy month. In your personal accounts, you can share with your audience content relevant to Ramadan or specific tips for fasting during the month or useful information related to Ramadan in order to increase interaction. In addition, it can make a sense in turning a potential audience who are on your own accounts on social networking platforms an actual audience for the store, as well as can transform them into your store and showcase your services and products.

4. Taking advantage of Ramadan’s Trends in Digital Campaigns

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It is a highly recommended to take advantage of Ramadan’s trends, which has been largely suspended with the public during the month of Ramadan, whether in serials, programs or even advertisements during the month; in your marketing campaigns during the month of Ramadan. The use of “trend” in marketing content, video marketing or even e-mail will connect your current and potential audience to what you share, relate to and interact with as well, serving your advertising campaigns and helping you increase audience engagement with your platform, store or brand.

3 – Focus in marketing campaigns on video marketing

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The focus on video marketing is great during the holy month of Ramadan, as reports and studies show that viewership rates achieve the highest rates during the month of Ramadan. Therefore, it is recommended that you produce promotional videos and advertisements for your store, site or platform or even your brand for viewing on websites or on YouTube. This will also increase the number of users interacting with the content provided through you and thus be influenced by the services provided by them, and if they are not familiar with your brand or store.

You can promote this video with paid promotion through Google or even Facebook or any of the famous advertising and promotional platforms that help spread viral content.

2- Introducing more offers and discounts

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It is also essential to focus on offering more offers and discounts on your products or services significantly during the month of Ramadan. One of the factors that are required during the events is that the various commercial activities offer discount coupons or competitions and other offers that pay more to the public To make a purchase and transfer decision.

1. Create an email campaign to congratulate all your customers by Ramadan

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One of the most important tips for e-marketing during the month of Ramadan also, create an e-mail campaign to congratulate all your customers by the month of Ramadan at different times of the month, and you can inform them of the discounts offered by you on the occasion of the month of Ramadan as well as the occasion of the coming of the feast, but this will be at the end of the month of Ramadan.