4 Effective Ways to Drive Traffic to Your Online Store
Whether you’ve just opened up your new eCommerce website, or you’ve had one for a few years, it’s always necessary to enhance your business and improve its online presence. Driving traffic to your business that is consistent and beneficial can be a difficult task, but if planned well, you’ll reap the rewards sooner than you think. There are many ways one can drive traffic to their business, below you’ll find 4 effective ways that have been tried and tested with success.
1. Create a Strong Social Media Presence
Facebook is the largest social media platform that can grant you so many opportunities to reach new customers daily. Create your own attractive Facebook page with your store’s information. Use their vigorous advertising platform as well because it allows you to reach new customers based on their interests, behavior, location, and posts. It’s also the perfect place to post your original content. To truly display what you have to offer, consider going the visual route with Instagram; it has fast-growing tools that are beneficial to any business owner. Around one-third of the most viewed ‘Instagram Stories’ are from businesses, use that to your advantage as well as engaging with influencers to show off your products and syncing your shop with your Instagram feed so your customers can click ‘shop here’ and make their way to your store.
2. Take Advantage of SEO Marketing
You need to fully understand and invest in the role that SEO plays in bringing traffic to your business. There are potential customers within your reach if you plan your SEO marketing tactic well by appearing naturally through their search engines. When they search for products like the ones you have to offer, they’ll stumble upon your store. Start by understanding how to use keywords to your own advantage. If it seems like a complicated task to do yourself, consider hiring a specialist; the pros who offer SEO Services available at SEOlutions.biz claim that creating personalized plans that can expand your online presence and increase your search engine rankings will definitely put your online store on the online map. It’s one less thing to worry about if you got your SEO tactics covered.
3. Use Google AdWords
Another way to reach your potential customers through search engines is with Google AdWords; Pay-Per-Click advertising can go a long way for your business. It’s created and designed to draw more attention and traffic to your online business by showing your online store ads in the search results, displays text or banner ads on websites or apps, and showcases video ads on YouTube to target more customers. It’s expected that by 2020, online video ads can account for more than 80% of all internet traffic. The way Google AdWords work is that you only pay when someone clicks on your store link or views your videos. Using Google’s network means you can reach over 90% of their internet users, and you can target your new customers based on their location and demographics. It’s also an affordable advertising method for those with a limited budget.
4. Create Rich and Original Content
Publishing content that is consistent, vital, and extremely entertaining can easily drive traffic to your online store. Your online business doesn’t need to be about selling your products and services only; you can actually invest your time in creating premium content that allows more users to explore what you have to offer. Blogging is one extremely beneficial method to go; it gives your customers an in-depth look at what you have to offer and it allows you to promote your content by writing about things relating to your business. Consider publishing reviews, tutorials, interviews, and informative/entertaining articles on your products; it will give your customers a reason to come back because you’re giving them what they’ve been looking for and encouraging their purchasing needs.
Reap the Rewards
With a little bit of effort and research, you’re bound to fully understand how to drive traffic to your business and you’ll do it successfully. These 4 ways are just but a fraction of the many things you can do to raise your online presence. Start small, and make your way up to attract more and more potential customers.