What are eCommerce Job Roles ?
You’re a merchant , retailer , entrepreneur , or a guy with a brilliant service idea who wants to break into the eCommerce field and sell online; how to start, who do you need, and what eCommerce jobs do you need to build a strong eCommerce team ?
Read along, because this article lays out the basic eCommerce job roles you’re going to need to build your own eCommerce team , with job requirements and qualifications.
On top of that, I’m telling you the secret for having an eCommerce team that’s at your service around the clock all week long without going through the hassle of hiring, following up, and solving staff problems and technical issues that hinder your progress and waste your time.
1. Who Is an eCommerce Project Manager ?
An eCommerce project manager is the one responsible for supervising the eCommerce team , overlooking the team’s activities, assigning job roles to each member in the team, and measuring progress of each project they’re working on.
The perfect director of eCommerce is responsible for developing a superior brand and shopping experience for customers as well as managing the overall user experience (site navigation, content development, checkout funnel, promotional campaigns, etc.).
Other tasks the eCommerce project manager should be able to handle include marketing, buying, contracting, managing partnerships, reporting, contributing to strategy decisions, budgeting, and generating P&L statements.
The project manager might also get in touch with the client to get proper information and requirements about the project and all the way through to make sure the client is satisfied and happy.
Job Requirements for the eCommerce Project Manager?
The ideal eCommerce project manager is leader by nature, has a relevant previous experience, enjoys exceptional communicational and organizational skills, and is knowledgeable in different software programs and project management apps.
Having a Bachelor’s degree in a relevant field isn’t a necessary requirement anymore. I personally know doctors, dentists, and engineers who have shifted careers years ago to the eCommerce field and have mastered its skills and gained a huge experience that easily makes up for the university degree.
Additional experiences set the $100.000+ manager from the $40,000+ beginner, experiences in product experience management (PXM), product information management (PIM), digital asset management (DAM), mobile device management (MDM) software, sophisticated analytics, and business-to-business (B2B) and business-to-consumer (B2C) digital retail market.
Mastering the basic software programs like MS Word, MS Excel, and MS PowerPoint is essential for such role. These programs make lives easier and helps get the job done accurately, quickly, and professionally. Here’s a nice training course for MS Excel; training courses are all over the internet for free for all levels, so it shouldn’t be a problem for anyone.
Some project management apps that can help an eCommerce project manager do a good job and get better control over projects and team communications are Monday.com, Asana, ProofHub, Trello, and many others available in free and pro versions.
2. Who Is an eCommerce Web Developer ?
An eCommerce web developer is the one responsible for designing and creating the websites used for ecommerce businesses. E-commerce web developers are in charge of the website’s appearance (design, aesthetic, etc.) and performance (functionality of the website, navigation, speed, etc.).
An outstanding web developer is the key behind every successful ecommerce business, because a slow, visually unappealing website will most likely drive potential customers away from an online store in less than 3 seconds!
Job Requirements for the eCommerce Web Developer
The eCommerce web developer is answerable for front-end and back-end alterations to create the customization you are looking for.
A great developer is capable of handling many aspects of developing an application or a website, including performance, scalability, security, and testing. Developers can develop modern applications that run on desktop computers, or even sophisticated back-end processes powering modern eCommerce applications.
Online stores built with WordPress are very common nowadays, and there are certified WordPress developers that can create amazing eCommerce websites that are functional and user- friendly.
People who do not want to take on the hassle of looking for and hiring a web developer to create an eCommerce store (and be responsible for making occasional alterations and updates every now and then) prefer to create their eCommerce store on an eCommerce platform like ExpandCart.
Stores built on ExpandCart enjoy multiple built-in features and customizations that would take weeks to build from scratch. They are aesthetically pleasing, can process various payment types, offer multiple search and filtering option, able to support the complexity of any product or service catalogue, connected with inventory, and generate statistical reports, among many other advantages.
3. Who Is an eCommerce Customer Care Representative ?
An eCommerce customer care representative is an agent responsible for customer satisfaction by answering online shoppers’ inquiries, solving their problems, helping with their orders, and following up with them all the way through to a successful online shopping experience.
Customer care representatives in the eCommerce field deal with customers via various means of communication: emails, social media comments, social media messages, live chat, and telephone calls.
Since customer care agents process returns, it’s essential to build a streamlined digital process for customer service to coordinate with inventory about returns.
Job Requirements for the eCommerce Customer Care Representative
Previous experience is a must, or an intensive training program on dealing with customers and handling online shoppers.
Online shoppers are somehow difficult to handle, and the competition between online stores is fierce out there. Your store’s customer representative is the image to your brand; they should be decent, patient, knowledgeable, and fast.
A customer service representative is a great verbal and written communicator, well-organized, and fluent in at least two languages. Understanding different dialects of Arab speakers is a desirable skill.
4. Who Is an eCommerce SEO Specialist ?
An eCommerce SEO specialist is the one responsible for optimizing the content on an eCommerce website to be SEO-friendly in order to appear on top results on different search engines. SEO content writing is crucial for search engine optimization.
The SEO specialist works hand in hand with content writers to produce content that is SEO-optimized – whether that’s product descriptions or blog posts for the website.
A tricky SEO specialist works on optimizing new content and updating older content in order to boost traffic for the eCommerce website.
Backlinking, cross-linking, and keyword search are important tasks for the SEO specialist, following SEO guidelines.
Job Requirements for the eCommerce SEO Specialist
This is one of the most important job roles . Advanced knowledge of Google, Google Docs, WordPress, keyword research tools like Jaaxy, Google Keyword Planner, or SEMrush, and content management tools like WordPress, Magento, and Joomla is the basic requirement for an eCommerce SEO specialist.
5. Who Is a PPC Expert ?
A PPC, or pay-per-click, expert is the one responsible for marketing campaigns on search engines like Google, Yahoo, and Ping. This is a crucial role in any eCommerce business.
PPC marketers are held accountable for landing page design, analyzing ad performance, and reporting results to the marketing head or project manager.
Job Requirements for the eCommerce PPC Expert
Regardless of any university studies or degrees, pay-per-click ads depend mainly on experience that’s gained through hard work, try and error, training, and online courses.
Depending on the size and nature of the eCommerce business, experience of the PPC expert needed is decided, because a PPC specialist with 2 years of experience cannot handle the tasks nor perform the results of an expert with +5 years of solid experience.
6. Who Is a Digital Marketing Specialist/Manager ?
What is eCommerce without digital marketing?
Depending on the size of the business, a digital marketing specialist or manager is hired to develop a marketing plan, manage ads on different platforms, and execute marketing programs on the internet effectively and smartly.
The digital marketing manager in an eCommerce business is a leader and a thinker. He/she is responsible for implementation and execution of digital marketing efforts, bringing traffic to the site, meeting ROI goals, overseeing content creation, SEO, and SEM, and coordinating with the web developer and other team members to ensure that digital marketing strategies such as loyalty programs, discounts, and rewards are seamlessly implemented into the site and user experience.
Job Requirements for the Digital Marketing Specialist/Manager
Again, experience here is all what is needed to make a great digital marketer. Working in different marketing roles, trying and testing new marketing strategies and techniques, and continuous learning are all steps towards being the perfect marketeer.
Basic requirements for a digital marketing specialist or manager in an eCommerce business include having remarkable communication and analytical skills, being creative, and acing marketing tools like Google Analytics, SEMrush, Facebook Ads Manager, and other social media and search engines marketing tools (depending on the size of the business, type of relevant audience, interests, and country).
To Sum Up,,,
In this article, we’ve covered the basic e-commerce job roles any online business would need to build a strong team for an effective, rewarding, smooth operations.
These eCommerce job roles are divided and branched into other related jobs depending on the size and needs of the company.
Building an eCommerce website from scratch is not an easy job; you need resources, connections, and a lot of time and effort to invest. That’s why platforms like ExpandCart have evolved and are continuously developing to offer top-notch eCommerce services for individuals who are more interested in making sales and expanding their business online than handling technical operations and hiring problems.
Creating your eCommerce store on ExpandCart means that you have a complete team of marketeers, IT specialists, SEO experts, store managers, and customer care representatives at your service around the clock all week long, how do you like that 😉!