Osama, Author at Expand Cart
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14 Dec

B2B Marketing in the Ever-Changing Digital Landscape

Successful marketing is hard to get it optimized. From incessant demands, to budget restrictions, and decision making, a merchant has so many issues to deal with when conducting a marketing strategy. And yet, your audience is the major determining factor of successful marketing. If you’re not...

How to Design a Logo for My Brand
01 Dec

Need a Hand to Design Your Logo?

McDonald’s, Nike, Apple, and National Geographic. What is the common thing among these famous brands? Each one of these famous brands has its simple and unforgettable logo that is well-known, nearly, for every person on the planet. The logo plays a key role in conveying your brand to...

15 Nov

To Upsell or to Cross-Sell? That Is the Question

The first thing you should know is that upselling and cross-selling represent a big opportunity to you, because you are selling to your existing customers who are already trusting you. From our business experience, you are 14 times more likely to sell to an existing customer...

Lead Capture Techniques_ExpandCart
09 Nov

Lead Capture Techniques: I Want You to Learn

Everybody wants more leads! In this article, we will do our best to help you get more leads, by articulating several lead capture techniques and expertise, that we feel you probably are not using yet for your online business. Here, I am going to share a few...

Lead Generation vs lead prospecting_ExpandCart
05 Nov

Lead Prospecting is not Lead Generation. Here is Why

Lead prospecting versus lead generation: these are two very different techniques that actually seem to be very complementary. Before becoming clients, business contacts pass through several phases. They evolve from being ordinary contacts to qualified leads. By this time, they have already showed interest in the...