Imagine that you're picking up your grocery online, looking to buy a bottle of ketchup. Do you pick a Heinz bottle or any other lower-priced store brand? After all, ketchup is ketchup. Right? Wrong! When it comes to consumer's choices, brands are what really matter. Consumers buy...
There is an old notion that it costs 5x more to acquire a new customer than to keep an existing one. That’s why investing in customer loyalty programs and platforms that support them is a growing priority. A customer loyalty program is a fundamental endeavor for...
As the saying goes, “A goal without a plan is just a wish.” So, if you wish to build your own eCommerce empire, having an eCommerce business plan is crucial to your success. But maybe you have no idea where to start. Of course, you don’t...
Competition continues to heat up! In today’s highly competitive market, it is no longer enough to understand your customers, you must pay more attention to the competition. No matter how big or small your eCommerce business is, competitive analysis is a must, in order for you to...
Imagine this! We're in the summer and you're planning for your next trip to the beach. You’ve just checked out some short pants from an online store. You like them, you added them to your cart, but you decide to hold off a while to search...
It seems like almost all businesses have an "About Us Page" nowadays. It is one of the most important pages and one of the most frequently visited pages on your eCommerce website after the homepage. Guess why? We can say that many of the customer decisions might not...
If you have any background in digital marketing or eCommerce, you may have heard the saying “content is king,” and that really is true. We can say that "Goal-driven Content" is the undisputed king of eCommerce sites. Like millions of others in the world, when you...
Instagram describes Stories as something that lets you "share all the moments of your day, not just the ones you want to keep on your profile". With the number of monthly Instagram users constantly increasing, eCommerce businesses should certainly start using Instagram Stories to grow their...
Reduce abandoned-cart rate and increase sales by following this guide for the must-have features you need to display on the shopping cart page of your online store . These features are tested and proven on successful eCommerce websites in the Middle East and worldwide, because...
You’re a merchant , retailer , entrepreneur , or a guy with a brilliant service idea who wants to break into the eCommerce field and sell online; how to start, who do you need, and what eCommerce jobs do you need to build a strong...