Content marketers: Best online free tools to help you understand your customers - Expand Cart
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Content marketers: Best online free tools to help you understand your customers

Depending on your position as a content marketer or owner of an e-commerce site, you should have a comprehensive vision to understand the depth of your readers and customers to attract and provide information to them. It is important to use the necessary tools to help

As the owner of a publishing project or content marketer should know it is important for him to understand his target audience so that he can communicate with your customers and readers in a more effective way. It allows you to understand and attract their attention with more effectively and provide the data and also the things they are looking for and explain these concepts using familiar terms and meanings and convince them in your opinion.

This may be easy to do on the Internet, perhaps any side of the content may be distributed across social networks, e-mail, search engines, and other channels, resulting in multiple audiences that is difficult to identify and understand!

But the good thing is that there are some free tools that enable content marketers can use it to better understand their target audience. Vary between the tools offered by some companies or even those tools that are included in sites such as social networks.

We share with you this article the five best tools can online store owners and marketers use it to understand their target audience and communicate with them better …

Google Analytics

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Google Analytics offers much more analytics than basic analytics like seepage and conversion. Years ago, Google launched features to provide demographic information, interests and other information that focus on people to help content marketer understand people who visit their websites on the Internet in a better way, the reports below are a great place to start your journey towards knowing and understanding your readers:

Demographics: To show you the reports that explain the details of the age and gender of your site visitors on the Internet, you can get that information through going into audience then demographics

Interests: Google Analytics offers a lot of reports on the interests and behavior of your website visitors, including affinity categories and market segments. Go to the audience then interests

Language and location: Google also provides analytics reports for language and location settings specified area by the user browser as well as the user’s geographic location. This may be helpful and useful to know the opportunities to provide the content with additional languages ​​as well as understanding the cultural and linguistic scene to which your customers and visitors belong to your website. For example, if your site working in English language and most of your target audience is located in the United States, you may want to avoid using English in British terms or British phrases that may not be logical for your visitors and readers, so you can get these reports by going to audience then language & location

Technical reports: At times, analysis of technical reports in Google Analytics can reveal important details about your visitors and readers. For example, users of Linux, Mac, and Windows tend to have different behaviors and priorities on a variety of technology-related topics. understanding and realize these differences can help content marketer customize your content in a better way for your specific audience. To get these reports, go to audience technology and on Mobile use go to audience

Facebook Audience Insights

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This free tool provided by Facebook provides information based on social and demographic data to a specific audience. This tool helps many different public types of people who love your Facebook page or records loaded with e-mail addresses, visitors to your website or your online store. You will need an audience. At least 1,000 users although you can have an audience of at least 10,000 users.

After adding your audience to this tool you will be offered a range of diverse reports including:

  • demographics
  • The number of fans and fans on your page
  • Your site
  • Your activity

These charts will compare the number of your audience with the average Facebook audience. This is an important feature because it helps to fix any bias in the structure of the Facebook audience. For example, this audience is very likely to be 25 to 54 years old when compared to the audience ordinary.

LinkedIn Sales Navigator

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Is one of the preferred tools for understanding the audience of exchange products or services or data between companies or so-called “e-commerce” and called a B2B “business-to-business” and works best if you have an email list representing your target audience, which may be It is a list of clients, a newsletter, people who have participated in blogs updates, and others.

Due to the fact of this tactic requires reconsideration of each user manually, it is practical to work only for a small sample of your average audience of about 100 users, but before going forward you will need to install the free LinkedIn Sales Navigator component for Google Chrome browser plus Gmail account.

After you’ve done these things, just select your audience list and add one email address to your Gmail login window. LinkedIn Sales Navigator shows your LinkedIn profile data along with your company and job title. You may also see additional topics such as their accounts on sites Social Media.

You’ll see that just showing companies and titles to a B2B audience may save a lot of users statistics, just copy the data and paste it into a spreadsheet to save it and make it easier to review later.

In case you want to dig deeper, set your LinkedIn account to incognito mode and review their personal files in full. You will get a wealth of information and data in your hand, including the level of education, showing admiration and past functions, user-supported charities, content that attracts them, Contribute to it and many more.

If you want to progress more deeply you can buy a list of services to catch up with any company that allows this tool, which allows you to add data fields such as job addresses and location to the records of your e-mail list.

Specialized Sites

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Sometimes you may write to an audience that can not access their analytics information or email addresses as an example of becoming a contributing writer in a blog or trying to understand an audience you want to write to before launching your project or start marketing it so far.

We see that most of the unique tools that provide this data such as Alexa, SEMRush are no longer available for free, so if you only need basic information, you must go to some specialized sites on the Internet, which gives you this tool to know the basic data for your target audience for free, even if you do not own a blog or website.

A unique and free small tool gives you an idea of who is looking for the targeted keyword (s) in your site, If you write content for ranking on search engines like Google and contain a certain keyword, this tool is a great way to get audience statistics before you create content.

All you have to do is enter your main keyword (s) and you will get a useful simple graph that shows the age and gender of your target keywords like the following:

Other tools

  • Twitter analytics
  • Followerwonk
  • Social Rank
  • Instagram Insights


Do not imagine or think that these tools are the ones that put you in the forefront between overnight or a magic hand gives you all the information and data you want to get a full understanding of your audience, but can be able to solve various parts of the puzzle and bring you towards a more understanding and deeper for people who read your content especially if you are at the beginning of this trip.

Do not miss out during the creation of content tracking and interacting with readers and looking for signals on content types, topics, data, and other information that will make a big difference for your audience.




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