VR and AR ? what is the diffrence and how we can use it for online stores ?
Ecommerce is amongst the industries that have used the insurmountable momentum of technology to its maximum. A report showed that more than 75% of consumers empty their cart without completing a purchase.
This shows that the process of convincing customers to purchase products is still far from perfection. This is where the long-awaited cyber dream virtual and augmented realities step in. This is something that not only eCommerce industries are hoping to achieve, but also consumers.
We’ve all seen how smartphones changed the ways of eCommerce. Technologies like VR and AR are expected to even completely reshape it. The main component of this technological race between industry giants is the mobility component of smartphones.
We may have to wait an extra bit for those fancy digital eye lenses we see in movies. Smartphones are expected to help transition both VR and AR to be widely used and integrated into more than one industry.
We need to understand that such technologies are beyond products and they’re more like services that will offer its benefits to everyone in the world, from enterprises to consumers.
This leaves e-commerce in a very favorable spot as it stands to gain a lot from these technologies. Here is what differentiates between virtual reality and augmented reality, in addition to its potential usage for online stores.
Virtual reality is the immersion of the user of an experience entirely generated by computer simulations and algorithms. Once you wear a VR headset, all you’ll be able to see is the visuals created by the built-in computer inside of the headset.
Perhaps two or three decades ago this whole concept was reserved for science fiction stories but the rapid development of such technology has left the entire world amazed.
The current and potential uses of VR are immense. They range from entertainment like playing games and watching movies to incredibly complex simulations like flight simulations. We already see the early fruits of the development of such technology with tech giants like Sony and Samsung implementing them in many of their applications and with pilot academies using it to train its pilots with minimum effort.
Virtual reality uses a unique coding language called VRML, Virtual Reality Modeling Language, to create visuals and possible scenarios of interaction.
Augmented reality was conceptualized as a way to layer real-life experience with enhancements generated by a computer which are possible to interact with.
While AR and VR differ in their concept and simulation process, they both share the same goal of enhancing and enriching the modern and digital human experience. AR has already been implemented on a bigger scale than VR as the requirements aren’t as advanced; apps on smartphones and Google Lens are already able to provide AR experiences.
You can easily It has certainly found its way to a wider audience because industries can implement in games, telecasted sports events, emails, texts, and many other applications. The most impressive and sophisticated displays would be holograms and motion activation.
VR and Online Stores
Both eCommerce and VR technologies are treading the same path, digitization of real experience. This is what makes them the best partners any shopper or online store could hope for.
VR is already being used for marketing purposes as a way to enrich content and provide impressive experiences to customers. The best thing about using VR technology in its infancy stages is that people would be quite excited as it’s still not a common experience among online stores. This puts your brand in a favorable position in the eyes of your customers and will exponentially increase your brand exposure.
It’s hard to think of a better way to shop online; who would want to read a description of clothes instead of trying them on? 1
What’s even more interesting is that VR technology would appeal to the older generation who are adamant about their loyalty to brick and mortar shopping. They would get to see for themselves and even touch the products they’re interested in.
While it’s a bit early to start simulating your entire shop for VR users to walk through, it’s still an incredibly valuable tool for marketing purposes. Expect an increase in conversion rates due to the immersive and exciting nature of VR technology.
Social media can be used to increase brand awareness as these kinds of experiences attract a lot of attention. You can adopt VR to help customers get a good 360 look at your products and see its dimensions, colors, and other features for themselves. Another important point is how VR technology can remove the need for long descriptions and languages by displaying a product in all its glory in a simulation.
AR is certainly proving itself in the industry of eCommerce with billions of dollars’ worth of investments from the biggest heads in the industry like Google, Amazon, Apple, and Alibaba.
The connection between the two realities, virtual and real, is approaching faster than anybody had thought. Using the same advantage of VR which is the visualization of products on a more doable scale has made it incredibly revolutionary since most consumers prefer traditional stores because they can easily size-up the product.
AR introduces a sense of ownership because once customers see a 3D version of the product right in front of them, they become more attached to it compared to the traditional 2D version.
Most customers are more inclined to use AR technology to check the colors, dimensions, and other modifications to make their judgment about a product. A study shows that consumers are willing to pay a higher price if they get to experience or preview the product before purchasing it.
An online store can increase the time its visitors spend on it by 5 folds, and this is between 10 to 25 minutes.
You can imagine the value of such time in terms of exposure, ads, and many other features. Some furniture stores have taken it a notch up and are providing simulated renderings of their furniture to help their customers see how it looks like in their homes, increasing sales as customers can identify what they’d prefer without trying to imagine it in their heads.
AR is also not exclusive to visual input; a lot of research and development has been poured into creating haptic headsets that allow customers not only see the product but also touch it. An interesting effect of AR’s influence on customers is that it reduces returned items as it helped the consumers make fully informed decisions about products before they purchase them.
The pace of integration of VR and AR in our cyberspace seems to be increasing as interest is snowballing into its applications. Ecommerce stands to gain a lot from backing up such innovative technology which will increase its sales and potential.
Online stores are on a way to perfection by creating a very fine balance between the practicality of a brick and mortar shop and the convenience of an online one. If you want our advice, it’s better to get on this train before it leaves everyone behind.