9 Tips for choosing a catchy business name
Choosing a business name is similar to choosing the name of your firstborn; it’s a pretty big responsibility due to the freedom and power you have in your hand.
We’ve all seen companies that started with a weird and uncommon name which helped create a certain image of individuality and independence when they rose to the top.
A name isn’t something that’s only used to refer to your business; it’s also used to help your audience identify with you through the right lens. The wrong business name can do a lot of damage. It can get you into legal troubles due to copyrights, confuse your customers, or worst of all, be a laughingstock.
It can be considered one of the most primal and basic cornerstones of marketing that a lot of things are built upon. No one would take a business seriously if they don’t have a name that reflects their true traits and style. Some people start to think about their new business’s name pretty early while others leave it until it’s the last thing to do.
The former is usually done by people who already have all their plans in place and know exactly the course they’ll follow. The latter is convenient for those who are still deciding on the exact nature of business and how it will be conducted.
This is why we’ll be giving you the best tips that can help you land a catchy name for your business in the right timeline.
It’s not wrong to go for a sophisticated name and perhaps show off some of your linguistic capabilities, but you don’t want people to be completely unfamiliar with your business’s name.
If you want it to be catchy, you should use a word that is relatable to everyday life. Hard to spell words are problematic as your customers would misspell the name most of the time when they’re searching for you.
A simple misspelling of a customer can direct them to your competitor easily instead. Ensuring that the business name is something hard to misspell makes the job easier for your customer.
In the beginning, a specific name might be very compelling because it describes the business entirely, maybe even catchy. The problem arises when you’re trying to expand the scope of your service to include different ones than the original.
This can make your name become irrelevant to the services you provide without a clear connection to them. Amazon which practically sells everything online now used to sell only books at first.
If it was named something along the lines of digital books it would sound quite odd after expanding to what it is now. Never limit the name to a specific location or exact service to ensure that you find a catchy name that’s flexible for future ventures.
You’ll notice that most international brands have short and simple names that anyone can pronounce effortlessly. A lot of business names aren’t actual words but rather made-up words that deliver a quick message.
It doesn’t have to be an entirely made-up word, you can also modify existing ones to make them more relatable to people. Rhyming simple words can make your business’s name sound very catchy because they’re fun to say.
Words that sound like pets’ names, for example, are quite appealing to people for a business that provides products or services related to animals. While some may decide to name their business after their own name, it requires more marketing momentum than other names to be as catchy.
Whichever name you’re thinking of, google it. There is a chance that someone else is using that name or a very similar one to it. This is why it’s very important to conduct thorough market research to make sure that you’re not taking another business’s name. You’ll also want to avoid any naming patterns used by your competitors to stand out.
Your name should reflect that nature of your business but it should be more creative than straightforward for it to be catchy.
While a name may sound perfect in your heads, it’s not necessarily as good as you thought it would be to other people.
To avoid tunnel visions, pass the name around your family, friends, and close ones and ask them about their opinion about the name. Sometimes it may need just a little tweak to work and some other times it could require a complete revamp.
Your name doesn’t have to be something over-the-top to be catchy. You want to find a fine balance between an attention-grabbing name and a boring or redundant one.
Try to think about what would people think if someone said they work in your chosen business name. Your employees should feel that it’s ok to say the business name to anyone because it’s interesting and conversation provoking.
If the name resonates well with your employees, it will probably work great with your target audience.
Coming up with a name shouldn’t be your job alone. You can brainstorm with almost anyone to find the best name for your business. You can think together with your employees and friends to come up with different ideas and pick the best one.
Limiting naming the business to one person makes it harder to find a good name. The more people are on this, the easier and more fun the whole experience would be.
Make sure that whomever you discuss this with knows the exact nature of the business and how it works to avoid irrelevant names.
8. Don’t Follow Trends
Following trends for marketing purposes is clearly crucial, but choosing your business’s name based on a trend can easily backfire. The nature of trends is to die and become less used over time, which is why they’re called trends.
If you name your business after a trend, it may do well for a while but after the trend has cooled down, you’ll find that business name becomes outdated and a relic of the past. Ensure that the name is timeless and isn’t dependent on a specific or seasonal trend.
Sometimes a clear and obvious name may be too boring. In this case, you can use an abbreviation of the full name you had in mind to make it much more interesting. People are always curious about any business comprised of 3 or 4 letters.
Almost anyone would want to know what it stands for, and this makes it more memorable as your customer will remember looking your name up or trying to figure out what the abbreviation means by themselves.
Abbreviations are always easier to remember and it’s virtually impossible to misspell them.
Choosing a name for your business may get overwhelming if your thoughts are scattered. After all, you’re choosing the name you want the world to identify you with. The best advice is to give yourself enough time and avoid rushing yourself to pick a name. Ev
en if it takes a little extra time to come up with a name, it will be worth it in the end as you see the name grow along with your business.