Top e-commerce Trends for 2020
The e-commerce retail sales have reached $3.4 trillion by the end of 2019, which is a promising figure indicating an ever-increasing need for e-commerce. However, as competition grows, relevance needs to be of a high priority, and brands need to go the extra mile to keep themselves visible to their target audience. One of the ways to do so is to stay up-to-date with the latest e-commerce trends that are ever-changing every day, without risking trying those who do not work or yield positive results.
That’s why when trying new things make sure the trends you are adopting are getting nothing but better results for your customers.
That being said, there are currently some significant e-commerce trends that every online entrepreneur should be aware of (and consider taking advantage of).
With that being out of our way, there are significant e-commerce trends every e-commerce business owner should be aware of as they try to leverage their benefits. Here are six ones that could go a long way in improving your business:
Google as an Online Marketplace
Unless your brand is well-known, most of your customers will come to your website either through organic ways or paid ones to reach the items in your store.
And in order to optimize for Google Shopping, one very powerful sales channel, so that you get your products to reach more customers, you should leverage SEO to your benefit.
But how to do this? Integrating your platform with Google Shopping will create a product listing ad that will automatically reach the top of Search engine result pages (SERPs) when the customer search for items that exist in your store, a feature that is very exciting for e-commerce stores selling niche products. Moreover, Google Shopping has been found to be boosting sales by 17%, even more, good news for e-commerce sellers.
The setup is not that complicated either. You just sign up for Google Merchant Center, and as your online store meet the ad requirements, you could start advertising right away.
Shopping Through Social Media
Social media are getting to be more than just likes and shares nowadays, as they transform into mini search engines where online shoppers (Or 55% of them) have bought immediately from a social media post of a given brand.
Lots of platforms are making it easier for sellers to sell directly through their social media posts using embedded links, so that it only takes clicking a certain product within a post to be directed to a certain product page where it could be bought instantly, thus allowing the opportunity to increase impulse shopping whenever advertised online.
AR and VR are Becoming Normal
The fact that online stores cannot offer trails for their products is considered a challenge that they have to face, as it’s somewhat a barrier to selling things like clothing, furniture and so on, things customers would like to try before buying.
That’s when AR and VR come to the rescue, as they allow shoppers to try on things without physical contact, like Warby Parker when they used AR so that customers try on glasses before they order them online. Similarly, Ikea and Amazon are using similar technologies so customers can view them before making the decision to purchase.
That’s why e-commerce stores are ought to make use of technology that transforms shopping experience and consider the investment in such a digital system that brings customers closer to the buying decision.
Customizable Products are trendy
Now personalization is playing it big with the products that can be customized for each person. Many e-commerce stores have started to make use of interactive content such as quizzes and surveys to build better customization options according to each person’s preferences.
One area where this is starting to appear is in the health and wellness sector.
Online stores such as Gainful and Curology are creating customized product lines based on individual goals and needs. Brands such as Native are now creating customized scents as deodorants and body wash based on the input they get from interactive quizzes. So, as you see customization and personalization are becoming the main player here.
Flexible Payments for Big Purchases
If your store’s products tend to range on the most expensive side, it can be hard to convert new customers simply because they view that purchase as more of a risky investment.
If what you are selling is somewhat expensive, it can be hard to convince your customers to buy it as they view it as a kind of a risky purchase. A new trend is emerging where one of its features is to pay flexibly through systems such as Afterpay, Affirm, and Final.
These services make your payments happen over a course of several months, making paying an expensive product much easier. A pattern was observed where conversion rates are higher by 20% to 30% in platforms that used Afterpay.
More Environmentally Mindful companies
Caring about the environment isn’t just for environment enthusiasts only, as many customers are becoming more conscious about their environmental impact and support businesses that help them do so.
87% of consumers said that they would be willing more to buy from a business that has positive social or environmental benefits; another reason for companies to go easy on the environment. That’s why many e-commerce brands are doing a lot of effort to reduce shipping waste by using recycled and biodegradable materials.
Additionally, this allows brands to be creative in their environmental preservation efforts such as Banish for skincare, which sends their products with branded socks as a wrap, and that is to reduce waste.
As trends ebb and flow, it’s important to understand them so that you could decide which ones you could capitalize on so that it enhances both customer experience and conversion rates, so don’t miss out on them so that you could earn some great returns upon adopting them.
While these trends may change and evolve in time, many online stores are seeing incredible returns by capitalizing on them. So, which ones caught your attention and you intend to try?