Seven Ways to build social community with commerce in the New Year 2020.
Commerce had never been this close to people’s personal lives like it is today. Ecommerce is creating an environment where brands can get in touch with people’s cores thanks to internet penetration around the world. People love social media because it allows them to connect, and in turn, they provide social media companies with the best information possible to create ad revenue.
Today, only companies that are involved in community improvement and involvement can rack in the highest winnings. Looking it from a humanitarian standpoint can make it seem that all corporates and companies are only interested about money, but that view is slowly starting to dissipate as a business is now becoming highly involved in people’s lives and the best way to make money is by providing as many benefits as possible to communities.
A community, by nature, is a social structure that is created by people sharing experience and interacting together. An online social community made it possible to create different and diverse communities that almost include everyone thanks to the power of social media connections. Any group that shares similar interest can pursue it further while benefitting each other, online communities included. With the closeness of the new year, startups and entrepreneurs must start working towards creating social communities concerning commerce if they’d like to may an actual impact and stay in the game.
Here are the best 7 ways to build a commercial social community.
1. Brand Community
Brands must start looking at how exactly consumers are using their products and under what pretenses. While it’s easy to think that all people are using the product or service in the same way, some key differences could highlight interesting variations of usage.
This helps brands find a way to inspire people to think more creatively about their products and their uses. Understanding how users and consumers use services and products and on which platforms helps amplify the resources poured into these platforms to augment the brand’s awareness and exposure through the most effective channels.
2. Micro Influencing
While the biggest brands use the most celebrities across the world to endorse their brand, a lot of other startups are doing something a bit different but with even a greater effect. Not all influencers are the same; influencers with millions of followers and fans are sure costly and only a few brands can handle using them for marketing. Micro-influencers is the ticket to social communities in the new year.
Micro-influencers are people with followers between 1,000 to 100,000 and they usually have a niche audience that trusts them because they are good at very specific fields that may not be as mainstream as others.
The Like rate of micro-influencers on Instagram is usually double the Like rate of major influencers which shows that local and micro-influencers have the potential of creating more bonded social communities than others.
You can try finding micro-influencers in your local area and reach out to them. It should be a simple process as they won’t cost as much as major influencers and they’ll receive better outcomes.
3. Instagram Stories
Instagram Stories are all the rage now. It represents a very personal and fun side of any business around the world. A little Story can go a long way with your audience. Instagram Stories only last 24 hours by default, and people usually like to see them before they lose the benefit of doing so.
While many marketers know that a short period like that is limiting in terms of product and exposure, but they still know that it allows a very wide range of creativity and social interaction between businesses and customers.
The best way to use Instagram Story for your business is by integrating it as a way to allow your customers to see a behind-the-scenes look and make the relation more personalized.
4. Facebook Group
Groups, by nature, are the basis of community. It was Facebook that revolutionized social media thanks to its ability that allowed users to create groups for basically anything. People that had anything in common were able to find each other and get in touch with extreme simplicity.
As Facebook is starting to reduce commercial clutter in the user’s timelines, a group has become one of the most efficient ways to reach organic traffic to your website or store.
You don’t have to create a group yourself; you can simply use already-made groups that are related to your niche to test the waters. You can also create a private group for customers that you think are amongst your best fans. As the new year approaches, you’ll find that this way makes your marketing personalized and straight to the point without a lot of monetary expenses.
5. Sync Engagement with Values
To effectively impact a community, a company needs to have similar business values to make a difference. When you’re building your social community, you want to make sure that your business values.
Whether you’re doing charitable work or offering assistance to your customers in any way, it sure goes a long way. This also allows you to be direct and transparent with your social community as they will be more behind your business decisions and even provide feedback that should help you go forward.
6. Live Videos
Live videos have been making a lot of progress since its debut in 2017 on Facebook. It seems that this isn’t a seasonal trend that will die down over time. A lot of brands and startups are using live videos as a way to showcase the authenticity and transparency of their products and services.
It can be used similarly like Instagram Stories to show a bit of behind-the-scenes and allow your customers to interact directly with the video by posting comments, sharing, and liking. Research shows that over 80% of consumers prefer watching live videos than reading a blog of a brand.
Using live videos to your advantage in the new year is going to help you build a social community that is highly active with your content.
7. User-Generated Content
This is one of the oldest methods in marketing and it’s still one of the most effective to this day and the future. It’s considered free advertising, especially when it’s done in eCommerce as it gets people to aid in your growth with you only doing the initial ignition. Hashtags and posts are your best friend when it comes to building social communities.
You can already see a lot of brands using user-generated content to leverage their presence on social media by allowing their customers to interact with them and even compete to be selected by the brand.
Every new year brings with it hopes for a better future. A lot of businesses like to restructure their plans to include better long-term goals and plans to grow. The way marketing is using social media and communities to grow is continuously evolving and there is no perfect formula for every time and place.
You want to do as much research as possible about your audience to perfect the art of building social communities that can help you grow and make a change.